Wednesday, March 2, 2011

Brands, logos and values



Apple
I have a hunch I'm not the only one selecting this brand. Values I associate with this brand:

Cutting edge technology
Beautiful
Minimalist sensibility
Reliability
Pricey
Ben & Jerry's
Natural
Delicious
Friendly
Organic
Playful

American Apparel
Stylish
Fashion-forward
Hip
Minimal
Retro



Netflix
Entertainment
Easy
Convenient
Fast streaming
Inexpensive

Facebook
Fun
Innovative
User-friendly
Technology
Boredom killer

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